“I’m the editor—what I say goes!”

That declaration ended all discussion—the work would be done as ordered. This was public radio, after all, and I was just a slightly older teenager at the time. In any case, an editorial team’s responsibility is determining how the program should sound. The frequency of these “no debate” decisions fluctuated with circumstances, but noticeably spiked during crises—which, in public media, meant constantly. That shout, a perpetual symbol of perpetual crisis, remains my most vivid memory of those days.

Fifteen years later, I often catch myself and colleagues tallying how often we invoke our status, role, position, past successes, experience, or ownership stakes to make “the program sound” the way we want in our teams. How often do we inspire people through vision versus resorting to “I’m the editor—what I say goes”? We keep score in a mental ledger of small leadership wins and losses. And just like back at the radio, crises almost always tip the balance toward authoritarianism—that leadership style so endemic to Serbia and the Balkans.

But must it be so?

Mid-March could have been catastrophic for our organization: Colleague F., a linchpin of our team, was hospitalized with severe pneumonia—then diagnosed with that disease we’d only heard about on TV. The deadly pandemic was no longer about “those people over there”; it was now our painful personal and professional reality. Though we’d been pushing for 2020 to be our most successful year yet, most active contracts were in transitional phases or just beginning, threatening our liquidity. Worse, no one—not the government, business community, or global experts—knew how long this would last or had reliable data for midterm decisions.

Before the state of emergency was declared, we realized surviving as “winners” required crisis leadership unlike anything we’d practiced. Our emergency team quickly divided roles: financial planning, remote-work infrastructure, and—critically—curating information flows became equally vital.

“Colleague F.’s condition is serious but stable… stable but in ICU… stable but reserved a ventilator,” the hospital updates came daily. Someone had to dam the rising dread infiltrating our bones with each report, crafting narratives that were accurate yet free of panic, sensationalism, or the misinformation wildfire spreading globally.

Most crucially, we understood the team must emerge stronger, wiser, and more united—or battling a crisis this magnitude was pointless. This demanded radical transparency. Daily (sometimes hourly), we openly discussed projections, F.’s status, payroll viability (including temporary pay cuts to endure longer). In global chaos, we found refuge and security in each other.

These approaches align with advice from Sam Tsima of Forbes Business Council: continuous communication, pre-prepared crisis scenarios, expert consultation, and viewing crises as learning—not panicking—opportunities distinguish modern leaders. But as mindfulness expert Tamara Levitt’s research shows, none of this works unless leaders make peace with not having all answers—just facilitating optimal team solutions.

F. fully recovered. We’re back in the office. Liquidity and salaries normalized (we’ll repay those temporary cuts). Travel resumed. Two team members secured permanent contracts mid-crisis. That leadership scorecard? Forgotten—because “how our program sounds” became a group decision, not an individual decree.

“We’re the editors—what we say goes!”

That’s how we weathered this crisis as a team—and how we’ll face the next. So ask yourself: who’s in your editorial room deciding how your crisis—and everyday—program sounds?

There are a few unexpected gurus from public life whose wisdom—filtered through my own values and context—I turn to when making big decisions. Some are underrated politicians, leaders, the odd tycoon, globe-trotting entrepreneurs, showbiz wizards, obscure lyricists… you name it. One of them is Jadranka Kosor, the woman who, during her brief tenure as Croatia’s prime minister, managed to spectacularly root out corruption in her own party, stabilize regional tensions, broker a “personal trilateral” with neighboring presidents, unblock EU negotiations stalled by Slovenia for years, and practically usher Croatia into the European Union—all without fanfare and without the recognition she deserved from the Croatian and regional public.

Recently, I heard that our former colleague Milan J. was inquiring about a newly opened position at our company. Milan had always been close with Jasmina R., a current team member, and over their usual after-work glass of wine, he asked if we’d consider rehiring him. Jasmina wasn’t sure, so she told him she’d “look into it”—the polite corporate non-answer. (Names and details here are fictional, but the scenario is stitched together from real situations over the past decade.)

At the management meeting, we debated Milan’s potential return. “No one can leave and yet stay, nor stay and yet leave,” I recalled Jadranka Kosor’s Pythian remark from 2010, when she blocked a former PM’s attempted comeback with an iron fist. Should we take the same hardline stance? Opinions were split. “What’s done is done—wish him well, but his time here is over,” argued one side.

The Boomerang Employee Dilemma

Our conundrum isn’t unique. 85% of HR managers in the U.S. have fielded applications from “boomerang employees”—former staffers seeking to return—and 40% have rehired at least half of them, according to Employee Engagement studies. Most executives say these applications carry weight, yet only 1 in 10 flat-out refuses to consider a return. No such stats exist here, but you know how it goes: in Serbia’s tight-knit marketing, media, NGO, and international org circles, the same faces rotate like a carousel.

Former employees offer clear advantages: they know your business, culture, team, and clients, requiring minimal ramp-up time. They’re often cheaper to rehire, especially if they left on good terms—chasing growth, not running from failure.

At our meeting, egos flared: “A second chance? We’re not the Red Cross!” But reason soon prevailed: We’d invested heavily in Milan J. We taught him the intricacies of event management, how to help big companies craft (and monetize) a social mission with measurable impact, how to rally communities around these programs, how to draft winning tenders against international rivals. Most crucially, we trained him to think critically in line with our values—where the client isn’t always right just because they’re paying, and where profit and purpose aren’t mutually exclusive. That last part is devilishly hard to instill—and with Milan, we’d succeeded.

The Ego’s Last Stand

I thanked Jasmina for relaying the message. The conclusion? Our investment in Milan demanded openness to his return. But accepting that wasn’t easy—the ego is every leader’s fiercest opponent.

“Will I accept the decision? What does ‘accept’ even mean? Should I slit my wrists?” —Jadranka Kosor’s words in 2013, when (yet again) she had to bend to realpolitik and outmaneuver her own pride.

I called Milan J. myself to set up an informal coffee the next day. We’ll see if it’s true that no one is truly irreplaceable—or if some gaps never really close.

No one forces IT leaders to be decent, dedicated, and invested in their people’s growth—they choose to be.

Every day, we could write about people leaving the country, and it still wouldn’t be enough. Over 60% of young people under 30 say they’ve considered leaving Bosnia and Herzegovina for good. The numbers are so staggering it’s hard to grasp what strategies could possibly reverse this trend. The labor shortage is painfully real. Last school year, fewer than 3,000 students graduated high school in Sarajevo Canton—compared to 4,500 in 2012.

Fewer students are enrolling in Sarajevo’s universities, and their fields of study are shifting. A decade ago, social sciences and humanities were at their peak; today, it’s medicine and technical faculties. A large number of graduates find their future jobs in information technology and communications, proving that BiH’s economy hasn’t remained immune to the global demand for software solutions. Local entrepreneurs saw this as a massive opportunity—and they weren’t wrong. Simply put, the Balkans can produce top-tier software and export it to developed countries at a fraction of the cost compared to Western Europe or the U.S.

This sector is among the fastest-growing in BiH, expanding by over 70% in the last five years. The Statistics Agency reports more than 1,200 IT firms operating in the country, where net salaries are 50% higher than the Federation average, and the sector exports around 65 million BAM annually. Sarajevo Canton alone hosts over 250 IT companies employing roughly 2,500 people. Within a few years, that number is expected to exceed 6,000, according to research by the Bit Alliance, the association representing the biggest IT players. That means two entire graduating classes from Sarajevo’s high schools won’t be enough to fill all the IT job openings.

These are impressive numbers for an industry that requires no heavy infrastructure—just computers, internet, intelligence, and algorithmic logic (thankfully, we have plenty of that, thanks to exceptional individuals). The formula is simple: let these people work, and they’ll handle the rest.

The IT industry is also growing thanks to returnees from the diaspora. Some of the biggest companies were founded by those who left BiH and later came back. The founders of Mistral, Authority Partners, and ZenDev are well-known faces in the sector. These people didn’t just build successful businesses—they brought back new workplace practices that have fundamentally transformed the traditional employer-employee dynamic here. They offer top-tier working conditions, send employees for training, pay above-average salaries (along with some of the highest taxes and contributions in Europe), socialize with their teams, respect their work, allow them to make mistakes and learn, and support their personal and professional growth.

“Easy for them,” some might scoff. “They’ve got money, so they can play Google.” Sure, they have money—but they also work hard for it and, more importantly, think deeply about values beyond profit. No one forces IT leaders to be decent, dedicated, and invested in their people’s growth—they do it because they know that neither company nor sector growth is possible without inspired, productive employees who show up ready to tackle any challenge, knowing they’ll have support and leave work fulfilled.

Most of that 60% considering emigration say they’d leave because they see no future here. If they stay, does that future lie entirely in IT? Maybe—but that alone won’t create a sustainable economy. What we must learn from the IT sector is this: economic growth depends on satisfied, respected employees who create value not just to survive, but to become better versions of themselves—every single day.

Running a business is tough, but the real Sisyphean struggle in the 21st century is finding good job candidates—and, even harder, keeping great employees.

Who still remembers Lutajuća Srca (Wandering Hearts), the Yugoslav acoustic band from Niš? In the ’70s, Dženan Salković wrote them an exotic-nostalgic love song, “Jefimija,” inspired by medieval Serbian motifs. They toured a bit with Kemal Monteno and Čola, scored a sweet little hit with “Još Malo,” dabbled in covers of The Who and Free, and even represented Yugoslavia at the pan-socialist Youth Festival in East Berlin. A little bit of everything. They lasted about a decade, cycled through a singer or two, and by the early ’80s—each went their separate way.

All that’s left of Lutajuća Srca is a faint memory and a few smooth notes only a true connoisseur would recognize.

There are plenty of “wandering hearts” in business, too. They’re only talked about in passing—at receptions, after meetings, in elevator small talk. Running a business is hard, but in this late stage of the 21st century, finding good talent feels like rolling a boulder up a hill, and keeping top employees might be even harder. Every business owner thinks it’s their problem alone, one that will somehow resolve itself. But it won’t.

Because this is the millennial generation—people born between 1985 and 2000. Older folks accuse them of “doing nothing all day,” of “loafing around,” of “not knowing what they want,” let alone how to achieve it. Yet, at the same time, this is the generation leaving the country daily in search of a better life. And ultimately, these are the same people who—if exceptionally bold and focused—are already running their own ventures. They’re slowly climbing into key roles (not just entry-level ones), with some already angling for decision-making positions. These people now dominate the labor market. And it’s only in this last category that we, as employers, can hope to find exceptional future colleagues.

But here’s the catch: where real opportunities are scarce, every chance can seem like the chance to a capable young person. I’ve met many bright, educated millennials whose only “job” is chasing the next master’s degree, exchange program, Ph.D., postdoc, conference, or seminar. They’re everywhere—constantly networking, improving, exchanging ideas, opinions, perspectives. And then, suddenly, youth slips away! When the time finally comes for these brilliant young minds to settle into work, their pre-career cycle repeats itself on the job, creating “career wandering hearts.” They’re drawn to creativity—or maybe project management. They want leadership—but without accountability. They crave making a social impact—but also demand higher pay. They network relentlessly—yet remain hyper-focused on themselves, blind to anything beyond immediate (non-)opportunities.

No wonder four out of five start job-hunting immediately, according to “Most Desirable Employer” research by Serbia’s poslovi.infostud.com—one of the few studies on this topic. Once they land that new job, they want stability and great workplace relationships—but above all, flexible hours. Throw in private health insurance and a salary over 1,400 KM, if possible. And then? Eighty percent are still thinking about switching jobs again. The cycle never ends.

Are scholarships the answer, or do they just fuel this endless carousel? The Hastor Foundation, a private initiative by ASA Prevent (one of our largest companies), awarded scholarships to nearly 2,000 exceptional young people this year alone. Smaller but still impressive numbers come from BBI Bank’s owners, the diaspora-led Bosana Foundation, government programs, and others.

But what happens to all these scholarship recipients? Can we, as businesses and employers, help them structure and direct their careers so they can light the way for others? Can we ensure that the impact of the new business generations we’re shaping isn’t just a few fleeting notes—another echo of “wandering hearts”? The examples are around us, in BiH and the region—we’ve even mentioned some. But how? What strategy and tactics will work?

Stay tuned for the next issues of Biznis Plus to find out.