The Gold Standard of Change

I watched the final episode of “Jutro će promeniti sve” the other night. It left me heavy-hearted all evening. Unassuming yet monumental for our television, for our generation. The way Vlada Tagić and Goran Stanković laid bare their souls—heart, fears, rawest emotions—then, with their team of genius creators, turned it into a golden landmark of our time through a format never […]

Enter Freely

In the heart of the Balkans, where the spirit of Sarajevo and Belgrade intertwines with our business endeavors, lies a tale of deep-rooted affection. These cities, where we’ve grown and created wonders, have long been the backdrop to our fleet of vehicles, proudly bearing the “VW” emblem – a symbol, if not of Balkan patriotism, […]

The Case of Milan J.

There are a few unexpected gurus from public life whose wisdom—filtered through my own values and context—I turn to when making big decisions. Some are underrated politicians, leaders, the odd tycoon, globe-trotting entrepreneurs, showbiz wizards, obscure lyricists… you name it. One of them is Jadranka Kosor, the woman who, during her brief tenure as Croatia’s prime […]

Who’s Your Athena?

Mentorship must ‘stir a man to greater strength and put courage in his heart.’ “No longer, Telemachus, will you be foolish or weak, if the bold courage of your father has taken root in your heart— the same courage with which he fought and spoke. Then your journey will not fail, nor will it be […]

Memories

Not many people I know dislike Facebook’s Memories feature. Partly because, let’s face it, we’re suckers for nostalgia—we love seeing where we were and what we were doing with people we care about. But also because it’s a brutally honest archive of how our own attitudes and public persona have evolved over time. Facebook has logged every […]

Who Mows the Lawn, and Who Picks the Pocket Square

I love meetings in big companies. Usually, I go to share ideas with someone important, to give a decision-maker insight into how my team and I think about corporate social responsibility—what we know, what we could do together. Everything about it excites me: I relish planning the ingredients for the verbal cocktail I’ll serve, fine-tuning […]

The Queen of Her Own Destiny

A funeral in some village on Zlatibor. They know me here—”Cica and Miloš’s boy”—so everyone’s asking, “Where are you, what are you up to, have you made something of yourself?” I answer politely but keep it vague—how am I supposed to explain that I’m self-employed, that it’s a daily struggle, that I influence the careers […]

Three and a Half Collapsed Walls—Or a New Generation?

Three and a half support walls on Corridor 10, swallowed by the earth. Two weeks’ worth of savings from slashed pensions. The last presidential elections. Each of these things cost around €10.8 million. A lot or a little? What would you do with that money? That’s how much all Serbian companies combined invested last year in corporate social responsibility […]