Tag: #Propulsion

10June2021
by Darko Soković

Where Are Your Kids?

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One thing’s for sure: your kids—whether you’re their parent or teacher—aren’t reading this article, nor do they care about public media portals or other news outlets (all research confirms this). So relax, and let’s talk about where Gen Z and younger kids spend their time, how they entertain themselves, where they get their information, what excites them, and what makes them cry.

The answer to all these questions can be summed up in one word: online. And that’s not exactly news, is it? But the problem with today’s world—both offline and online—is that it’s so complex that we first need a deep theoretical understanding just to grasp reality in these two realms, followed by a set of practical approaches and tricks to navigate the overwhelming jungle of content. An adult might ignore this when making choices for themselves, but when your responsibility extends to the future of a young person, there’s no room for improvisation.

We often hear parents lamenting their kids’ digital skills, saying they can’t even keep up with where their children go online, what they can do on various devices, and how everything has gone to hell—so much so that their predictions about the future of the digital space are bleak and grim. Research from the New Literacy program, run by Propulsion with USAID, isn’t surprising: four out of five parents think their kids are on YouTube, but they’re actually all on TikTok; they trust influencers the most and look for ways to escape parents who think they’re helping them stay safe online by demanding their social media passwords. Who can even keep up anymore? Any parent would feel incompetent in the face of their child’s technical knowledge and digital speed. How do you help a kid? Do they even need help? Should we just step aside because who can keep up with them? So many questions, so few answers.

The younger the generation, the better their technical skills (we’re “digitally savvy,” as the experts say). But the way the digital world we live in shapes our thoughts, attitudes, and ultimately the decisions we make—that’s the realm of “new literacies.” These include digital, media, information, financial, health, emotional, and every other kind of literacy—and there’s a lot of room for improvement.

Let’s try not to lecture each other (even though that’s our first instinct) and instead listen and learn about new media and digital literacy, no matter which generation we belong to. If you’re genuinely wondering where your kids are, maybe it’s because we adults no longer know where we are either. So there’s no shame in asking someone younger—you’d be surprised how much they know. And all it takes is one click.

10May2021
by Darko Soković

Serbs Most Digitally Literate, Internet in Serbia Safe Thanks to Dialogue Between Kids and Parents

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If you believed every word of this headline without bothering to fact-check it—you’re not alone. Half of citizens almost never pay attention to media sources, and two-thirds only read the headline and a bit more, according to a CeSID study conducted for Propulsion and USAID as part of the New Literacy program.

Let’s be clear: we’re not digitally illiterate, but we’re far from excelling. The younger the generation, the better their technical skills (we’re “digitally savvy,” as experts say). But how the digital world influences us—shaping our thoughts, attitudes, and ultimately our decisions—that’s where media, information, and digital literacy come in, and there’s plenty of room for improvement.

Over 60% of us use Viber and Facebook, but these averages mostly include older users. While you, as a parent, scroll through Facebook or Instagram in the morning, your kids are on Instagram Stories, Reels (do you even know what that is?), and TikTok, where more than half of Serbian teens have an account. While you “like” posts from close friends and family, your kids follow “unknown people from their generation with entertaining content” who “show life as it is, without sugarcoating”, as kids told the New Literacy program.

If you’re over 30, terms like “influencer” or “TikTok” probably trigger unease and dark premonitions. And why wouldn’t they? Mainstream media, which barely understands these phenomena (and somewhat fears them), only highlights bizarre stories about them.

Take, for example, the 7th most popular TikToker in the Balkans—Luka Bojanović Bojanče from Montenegro, with 630,000 followers (more than Montenegro’s entire population). No Montenegrin media outlet even comes close to that reach. Fortunately, Bojanče understands that he himself is a kind of media, with significant influence and responsibility. These days, he’s working with a student organization to patiently and responsibly educate people, urging Montenegrins to get vaccinated and generally promoting dialogue, understanding, and learning.

Many of his peers, however, were caught off guard by fame, leaving them frozen in the headlights of millions of followers. This hesitation often takes grotesque turns, spilling over into negative influence. To “protect” kids from this, 62% of parents unsuccessfully restrict internet access, while few have any meaningful conversation with their children about online behavior. And when they do, it’s rarely about building trust—more often, it’s demanding passwords or stalking them online, earning the title of “clueless boomers.”

So how can this headline become truly accurate and firmly grounded in reality? The solution is both painfully simple and painfully obvious:

Talk. Listen. Learn from each other—even if you live under the same roof. And don’t be afraid to check a credible source, study, guide, or webinar, because this new era demands completely new media and digital literacy. Programs like ours—novapismenost.rs and medijskapismenost.com—exist for exactly that reason.