Work That Works for Everyone
Work That Works for Everyone
In partnership with IOM Serbia, Propulsion developed and implemented Work That Works for Everyone, a communication campaign designed to make regular migration pathways and labour mobility more understandable through real people, workplaces and practical examples.
Propulsion developed the campaign strategy, messaging and visual identity, and led content production and dissemination across digital channels. The campaign combined human-centred storytelling, workplace filming, five in-depth stories, video and social media content, an expert conversation, media outreach and communication support for the project’s final stakeholder event.
Across four social media platforms, the campaign generated 52 tracked posts and more than 170,000 views or plays, while Instagram and Facebook recorded more than 133,000 in cumulative reach. Six video outputs and five human-interest stories brought forward experiences spanning professional mobility, entrepreneurship, education, diaspora engagement and healthcare.