Sebi želim
Sebi želim
Over the course of three months, during Summer 2014, the UN Youth Empowerment program in Montenegro was working on creating strategies for youth activism, entrepreneurship, and employment. Funded by the United Nations Youth Empowerment program, the overall objective of “I Wish for Myself” is to contribute to the empowerment of youth in North Montenegro by engaging the young to become more active in the process of seeking information and opportunities regarding employment, entrepreneurship and activism activities.
Propulsion Fund was in charge of several campaign segments, ranging from choosing the name, then creating the logo and visual identity of the brand, all the way to event branding for the accompanying offline activities in Berane, Bijelo Polje, and Pljevlja, Montegenro. The campaign is designed to create a comprehensive online approach to information and opportunity dissemination with the purpose of creating a community of North Montenegrin Youth and stimulating institutions, organizations and businesses to join in, creating a compact web of interconnected young individuals and willing collectives, with the end result of increasing youth participation in decision-making processes and harvesting opportunities for the young through custom-designed channels of communication.