Ne prljaj. Nemaš izgovor! – IZAZOV! is program supported and implemented by SBB Foundation in order to raise the ecological awareness among students in elementary schools across Serbia.
The program represents an informal form of environmental education for elementary school students. It is realized through setting challenges and calling elementary schools in Serbia to participate in a competition on a given topic. Challenges are designed to actively change and improve children’s attitude towards environment and influence their future behavior. Children are encouraged to develop ecological awareness and to express creatively, develop self-initiative and positive values through teamwork and play.