MISSION: OXYGEN
MISSION: OXYGEN
Flagship Programs
MISSION: OXYGEN is a three-year corporate social responsibility program for primary prevention of smoking in pre-adolescents, children aged 10-12 years. Program is supported by AstraZeneca trough Young Health Programme.
The program encompasses a complex campaign and an elaborate social media presence, acting as a platform for youth, followed by a continuous collaboration with elementary schools through organized workshops for students and teachers and cooperation with various other stakeholders.